Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.
Melissa Meldrum
Melissa Meldrum
Melissa Meldrum
My Work
My Work
My Work
Strategic. Visual. Intentional.
Designing brand systems and campaigns that translate across digital touchpoints.
Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.
Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.
Refining and formalizing a beauty brand’s visual system and guidelines, with supporting packaging and multi-channel launch assets.
Refining and formalizing a beauty brand’s visual system and guidelines, with supporting packaging and multi-channel launch assets.
Refining and formalizing a beauty brand’s visual system and guidelines, with supporting packaging and multi-channel launch assets.
Campaign concept and multi-channel creative for Journee’s Wedding Edit, spotlighting footwear for every wedding role.
Campaign concept and multi-channel creative for Journee’s Wedding Edit, spotlighting footwear for every wedding role.
Campaign concept and multi-channel creative for Journee’s Wedding Edit, spotlighting footwear for every wedding role.
Custom illustrated social media education carousels designed to help pet owners better understand everyday dog care.
Custom illustrated social media education carousels designed to help pet owners better understand everyday dog care.
Custom illustrated social media education carousels designed to help pet owners better understand everyday dog care.
Internal brand identity reinforcement through experiential assets and on-brand branded materials that celebrate core values.
Internal brand identity reinforcement through experiential assets and on-brand branded materials that celebrate core values.
Internal brand identity reinforcement through experiential assets and on-brand branded materials that celebrate core values.
Campaign visuals and digital assets designed to elevate Journee Supernaturals’ inclusive footwear collection across email, social, and web touchpoints.
Campaign visuals and digital assets designed to elevate Journee Supernaturals’ inclusive footwear collection across email, social, and web touchpoints.
Campaign visuals and digital assets designed to elevate Journee Supernaturals’ inclusive footwear collection across email, social, and web touchpoints.