Refining and formalizing a beauty brand’s visual system and guidelines, with supporting packaging and multi-channel launch assets.

Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.

Campaign concept and multi-channel creative for Journee’s Wedding Edit, spotlighting footwear for every wedding role.

Custom illustrated social media education carousels designed to help pet owners better understand everyday dog care.

Campaign visuals and digital assets designed to elevate Journee Supernaturals’ inclusive footwear collection across email, social, and web touchpoints.

Internal brand identity reinforcement through experiential assets and on-brand branded materials that celebrate core values.