Salée Hair — Brand System
About the project
Year:
2025
Client:
Salée Hair
Responsibilities:
Brand System Refinement, Visual Guidelines, Packaging Design, Campaign Assets, Email & Digital Design
Overview
Salée Hair is a growing beauty brand centered on everyday hair health and elevated essentials. While the brand had an existing foundation, it needed clearer visual direction, defined guidelines, and a cohesive system to support upcoming product launches and ongoing marketing.
I partnered closely with the founder to refine the brand’s visual identity, establish usage guidelines, and translate the system into packaging and launch assets across digital channels.
The Brief
Refine and formalize Salée Hair’s brand identity into a clear, scalable system, and apply it to packaging and multi-channel launch assets for new products.
Goals
Establish clear visual guidelines
Create a cohesive brand system
Design premium-feeling packaging
Build launch assets across email, social, and web
Solution
I developed a refined brand system rooted in warm tones, clean typography, and simple, elevated layouts. The system was designed to be flexible, easy to extend, and consistent across touchpoints, creating a strong foundation for both current and future product launches.
Brand System
The brand system defines color, typography, spacing, and layout principles that guide all applications. These foundations ensure consistency while allowing flexibility across packaging and digital formats.
Packaging Design
Packaging was designed to feel minimal, premium, and approachable. Hierarchy and spacing were prioritized to highlight product benefits while staying true to the brand’s refined aesthetic.
Launch Assets
The brand system was extended into launch assets across email, social, and web. Each piece was designed to support storytelling, highlight product benefits, and maintain strong visual consistency.
Outcome
The refined brand system and supporting assets established a cohesive visual foundation for Salée Hair and are now used as the baseline for ongoing product launches and marketing.
