Melissa Meldrum

Melissa Meldrum

Melissa Meldrum

The Launch | Acquisition Event & Brand Integration

Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.

Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.

Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.

About the project

The Launch was a large-scale experiential event designed to announce and celebrate the acquisition and collaboration between two brands. The project required a cohesive visual system that brought both brand identities together while establishing a unified look and feel across the event environment, printed materials, digital assets, and internal communications.

The Launch was a large-scale experiential event designed to announce and celebrate the acquisition and collaboration between two brands. The project required a cohesive visual system that brought both brand identities together while establishing a unified look and feel across the event environment, printed materials, digital assets, and internal communications.

The Launch was a large-scale experiential event designed to announce and celebrate the acquisition and collaboration between two brands. The project required a cohesive visual system that brought both brand identities together while establishing a unified look and feel across the event environment, printed materials, digital assets, and internal communications.

Year:

2025

Client:

Onset Financial + Channel

Responsibilities:

Creative Direction, Brand Integration, Event Visual System, Print & Digital Assets

The Challenge

Two established brands were coming together through an acquisition and needed a clear, cohesive visual presence for the announcement and launch event. The creative needed to reflect collaboration, momentum, and a shared future while respecting each brand’s existing identity.

The Goal

Create a unified visual system that:

  • Communicates partnership and alignment

  • Feels elevated and celebratory

  • Scales across environmental, print, and digital touchpoints

  • Establishes a recognizable look for the acquisition announcement

The Solution

I developed a flexible event visual system that blended elements from both brand identities into a new, shared language. The system was applied across signage, stage visuals, printed collateral, digital screens, and internal communications to create a cohesive and immersive event experience.

Event Visual System

Visual Identity

A custom event identity built from shared color tones, typography, and graphic motifs that symbolized connection, movement, and forward momentum.

Brand Integration

Brand Harmony

Careful consideration was given to how both brands appeared together across layouts, lockups, and messaging to ensure balance and visual harmony.

Environmental Design

Event Environment

Visuals were designed for large-scale application across stage screens, wayfinding, wall graphics, and environmental signage to create a cohesive on-site experience.

Print & Digital Collateral

Print & Digital Assets

Supporting materials included programs, signage, presentation templates, and digital screens, all aligned to the event system.

Outcome

The event successfully introduced the acquisition and collaboration between both brands, providing a cohesive visual experience that reinforced alignment and shared direction. The visual system was later reused across internal communications and future acquisition-related materials.

Key Takeaway

Strong brand integration and system-driven design create clarity and cohesion during moments of organizational change.

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