Frenchie Wellness Club — Custom Illustrated Education Series
About the project
Year:
2025
Client:
Frenchie
Responsibilities:
Illustration, Visual System Design, Social Carousel Design, Educational Content Layouts
Overview
Frenchie is a pet accessories brand that regularly shares educational content to help dog owners better care for their pets. These projects focused on creating custom illustrated social media carousels that transform dog wellness topics into clear, friendly, and engaging visuals.
The Brief
Design a series of educational social carousels using custom illustration to communicate care tips in a way that feels approachable, on-brand, and easy to understand.
Goals
Make educational content visually engaging
Use illustration to simplify complex topics
Maintain brand consistency across posts
Create reusable visual components
Solution
I developed a custom illustration style and layout system that pairs friendly characters, clear iconography, and simple compositions with concise copy. The system allows each topic to feel distinct while maintaining visual consistency across the series.
Illustration Style
Illustrations feature soft lines, rounded forms, and expressive characters to create warmth and approachability while keeping visuals clean and legible at small sizes.
Visual System
Layouts use consistent spacing, type hierarchy, and modular components so new educational topics can be added without reinventing the structure.
Outcome
The illustrated education series provides Frenchie with a scalable content system for sharing wellness information while strengthening brand personality and audience engagement.
