Refining and formalizing a beauty brand’s visual system and guidelines, with supporting packaging and multi-channel launch assets.
About
About Me
I’m Melissa Meldrum, a creative and marketing leader with over 10 years of experience shaping brand, campaign, and digital experiences for a range of consumer, lifestyle, and enterprise brands.
I combine strategic thinking with visual leadership, collaborating across teams to design systems that are purposeful, polished, and built to scale.
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Creative assets delivered
Process
My workflow is centered around being highly productive.
Tools that power my every day:
SELECTED WORK
A curated selection of recent work.
Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.
Campaign concept and multi-channel creative for Journee’s Wedding Edit, spotlighting footwear for every wedding role.
Custom illustrated social media education carousels designed to help pet owners better understand everyday dog care.