Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.
Melissa Meldrum
Melissa Meldrum
Melissa Meldrum
About
About
About
About Me
I’m Melissa Meldrum, a creative and marketing leader with over 10 years of experience shaping brand, campaign, and digital experiences for a range of consumer, lifestyle, and enterprise brands.
I combine strategic thinking with visual leadership, collaborating across teams to design systems that are purposeful, polished, and built to scale.
0+
years in marketing & design
years in marketing & design
years in marketing & design
40+
40+
40+
Campaigns & launches
Campaigns & launches
Campaigns & launches
10+
10+
10+
Brands supported
Brands supported
Brands supported
85s
85s
Creative assets delivered
Process
Process
Process
My workflow is centered around being highly productive.
01.
Research & Discovery
Understanding the brand, audience, and opportunity space.
02.
Strategy & Alignment
Defining direction, priorities, and success metrics.
03.
Concept & Design
Developing concepts, layouts, and visual systems.
04.
Execution & Refinement
Polishing details and preparing final deliverables.
01.
Research & Discovery
Understanding the brand, audience, and opportunity space.
02.
Strategy & Alignment
Defining direction, priorities, and success metrics.
03.
Concept & Design
Developing concepts, layouts, and visual systems.
04.
Execution & Refinement
Polishing details and preparing final deliverables.
01.
Research & Discovery
Understanding the brand, audience, and opportunity space.
02.
Strategy & Alignment
Defining direction, priorities, and success metrics.
03.
Concept & Design
Developing concepts, layouts, and visual systems.
04.
Execution & Refinement
Polishing details and preparing final deliverables.
Tools that power my every day:
Figma
Photoshop
Framer
Illustrator
Shopify
Klaviyo
Microsoft Office
Chat GPT
Notion
Google Workspace
SELECTED WORK
SELECTED WORK
SELECTED WORK
A curated selection of recent work.
Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.
Creative direction and visual system for a large-scale event announcing the acquisition and collaboration between two brands.
Refining and formalizing a beauty brand’s visual system and guidelines, with supporting packaging and multi-channel launch assets.
Refining and formalizing a beauty brand’s visual system and guidelines, with supporting packaging and multi-channel launch assets.
Refining and formalizing a beauty brand’s visual system and guidelines, with supporting packaging and multi-channel launch assets.
Campaign concept and multi-channel creative for Journee’s Wedding Edit, spotlighting footwear for every wedding role.
Campaign concept and multi-channel creative for Journee’s Wedding Edit, spotlighting footwear for every wedding role.
Campaign concept and multi-channel creative for Journee’s Wedding Edit, spotlighting footwear for every wedding role.
Custom illustrated social media education carousels designed to help pet owners better understand everyday dog care.
Custom illustrated social media education carousels designed to help pet owners better understand everyday dog care.
Custom illustrated social media education carousels designed to help pet owners better understand everyday dog care.