KNS — Mission, Vision & Values Rollout
About the project
Year:
2024
Client:
KNS International
Responsibilities:
Internal Brand Activation, Visual System Application, Branded Materials, Employee Experience Assets, Internal Web Hub Design
Overview
KNS is a brand committed to embracing style and delivering the perfect fit. To strengthen internal connection with the brand’s core principles, the Mission, Vision & Values Rollout was developed as a visual and experiential initiative that brought the company’s guiding principles to life.
The Brief
Develop a cohesive internal visual experience that reinforces the brand’s mission, vision, and values in a way that feels engaging, meaningful, and memorable.
Goals
Reinforce core company principles in a memorable way
Create engaging, brand-aligned internal touchpoints
Connect employees to Mission, Vision & Values visually and experientially
Solution
I developed a multi-touch system of visual assets and branded materials that translated the brand’s core principles into physical and digital experiences. The system included custom employee value cards, branded apparel, swag, and an internal website that centralized culture and connection.
Visual System
To make values tangible, I created a visual language based on the brand’s personality — expressive typography, color harmonies, and playful layouts. These elements were applied consistently across environmental and material touchpoints.
Internal Experience Elements
This rollout also included an internal website that served as a hub for employees to explore and connect with the brand’s Mission, Vision, and Values.
Outcome
The rollout created a stronger internal culture, increased employee engagement, and helped make the company’s values both memorable and meaningful. The visual expression reinforced that KNS’s identity is not just stated, but lived by its team.
