Journee Supernaturals — Inclusive Footwear Launch
About the project
Year:
2024
Client:
Journee
Responsibilities:
Campaign Concept, Art Direction, Visual System Development, Color Strategy, Email Design, Social Assets, Digital Graphics
Overview
Journee Supernaturals is a footwear collection rooted in comfort and versatility. For this seasonal campaign, the goal was to communicate the collection’s inclusive nature and everyday elegance through a unified visual language that could live across email, social, and web.
The Brief
Develop a cohesive campaign direction that highlights key product personality traits — comfort, versatility, and inclusive style — while maintaining alignment with Journee’s overall brand identity.
Goals
Create a campaign direction that communicates inclusivity and everyday style
Develop a visual system scalable across digital touchpoints
Highlight product versatility through color and composition
Design email and digital assets that support storytelling and engagement
Solution
I developed an inclusive, warm visual system built around gentle color contrasts, rounded compositions, and thoughtful product presentation. The system emphasized clarity and comfort, using photography and layout to elevate product features while maintaining a consistent campaign tone across formats.
Visual System
The campaign’s visual language uses a soft contrast palette, generous spacing, and product-centric compositions. A modular layout approach allowed content to adapt to different formats without losing consistency.
Color Palette
Earthy neutrals and warm tones were selected to reflect both comfort and elevated feel — supporting inclusivity while aligning with seasonal direction.
Outcome
The Supernaturals campaign established a cohesive visual identity for the inclusive footwear line and provided a versatile system used across email, social, and web touchpoints. The design supported both storytelling and product focus, reinforcing comfort and everyday style in a unified way.
