Melissa Meldrum

Melissa Meldrum

Hello!

I’m Melissa Meldrum, a Creative & Marketing Leader.

I’m Melissa Meldrum, a Creative & Marketing Leader.

Turning ideas into clear, thoughtful creative across brand, digital, and marketing.

Turning ideas into clear, thoughtful creative across brand, digital, and marketing.

Core Expertise

Areas of focus across brand, campaigns, and digital design

Brand Systems

Visual identities, color & type systems, and brand guidelines that scale across packaging, web, and marketing touchpoints.

Brand Systems

Visual identities, color & type systems, and brand guidelines that scale across packaging, web, and marketing touchpoints.

Brand Systems

Visual identities, color & type systems, and brand guidelines that scale across packaging, web, and marketing touchpoints.

Campaign & Launch Design

Concepting and designing multi-channel campaigns and product launches that feel cohesive, intentional, and on-brand.

Campaign & Launch Design

Concepting and designing multi-channel campaigns and product launches that feel cohesive, intentional, and on-brand.

Campaign & Launch Design

Concepting and designing multi-channel campaigns and product launches that feel cohesive, intentional, and on-brand.

Digital & Email Design

High-impact email, social, and web graphics designed to support conversion, storytelling, and brand consistency.

Digital & Email Design

High-impact email, social, and web graphics designed to support conversion, storytelling, and brand consistency.

Digital & Email Design

High-impact email, social, and web graphics designed to support conversion, storytelling, and brand consistency.

Art Direction & Production

Leading creative direction from concept to final execution, including photoshoots, mockups, and production-ready files.

Art Direction & Production

Leading creative direction from concept to final execution, including photoshoots, mockups, and production-ready files.

Art Direction & Production

Leading creative direction from concept to final execution, including photoshoots, mockups, and production-ready files.

About

Hi, I'm Melissa.

I’m a brand and visual design leader based in the U.S., focused on building cohesive brand systems, campaigns, and digital experiences.

My work centers on building thoughtful brand systems and cohesive creative that feel intentional, clear, and built to scale. I lead projects from concept through execution, balancing strategy, craft, and collaboration to bring ideas to life across identity, campaigns, and digital touchpoints.

Experience

I’ve partnered with brands and teams across consumer, lifestyle, ecommerce, and financial services, contributing to projects spanning brand identity, campaigns, packaging, and digital design.

Mar 2025 - Jan 2026

SVP, Marketing at Onset Financial

Directed the marketing and creative function, shaping brand presence across web, print, events, and internal communications. Focused on creative direction, brand systems, and translating business goals into cohesive, high-impact visual storytelling.

Mar 2025 - Jan 2026

SVP, Marketing at Onset Financial

Directed the marketing and creative function, shaping brand presence across web, print, events, and internal communications. Focused on creative direction, brand systems, and translating business goals into cohesive, high-impact visual storytelling.

Aug 2020 - Mar 2025

Art Director at KNS International

Led visual design and brand storytelling for a major footwear brand across digital, email, and social. Focused on campaign execution, creative consistency, and building design-driven content that supports growth and engagement.

Aug 2020 - Mar 2025

Art Director at KNS International

Led visual design and brand storytelling for a major footwear brand across digital, email, and social. Focused on campaign execution, creative consistency, and building design-driven content that supports growth and engagement.

Oct 2018 - Mar 2020

Assistant Creative Director at Rachel Parcell

Drove creative collaboration and campaign design for a women’s fashion brand. Focused on art direction, visual storytelling, and developing concepts that elevate brand presence across web, email, and social.

Oct 2018 - Mar 2020

Assistant Creative Director at Rachel Parcell

Drove creative collaboration and campaign design for a women’s fashion brand. Focused on art direction, visual storytelling, and developing concepts that elevate brand presence across web, email, and social.

April 2017 - Oct 2018

Graphic Designer/ Marketing Coordinator at Eborn Industries

Designed and produced graphic apparel and marketing assets for a DTC brand, supporting product launches, promotions, and wholesale initiatives. Focused on visual consistency, production-ready design, and driving engagement through design-led merchandising.

April 2017 - Oct 2018

Graphic Designer/ Marketing Coordinator at Eborn Industries

Designed and produced graphic apparel and marketing assets for a DTC brand, supporting product launches, promotions, and wholesale initiatives. Focused on visual consistency, production-ready design, and driving engagement through design-led merchandising.

  • 10+ Years Experience

    Across brand, campaign, and digital design

  • Cross-Functional Partner

    Marketing, product, ecommerce, and leadership

  • Creative Direction

    Guiding visual consistency across touchpoints

  • 10+ Years Experience

    Across brand, campaign, and digital design

  • Cross-Functional Partner

    Marketing, product, ecommerce, and leadership

  • Creative Direction

    Guiding visual consistency across touchpoints

  • 10+ Years Experience

    Across brand, campaign, and digital design

  • Cross-Functional Partner

    Marketing, product, ecommerce, and leadership

  • Creative Direction

    Guiding visual consistency across touchpoints

SELECTED WORK

A curated selection of recent work.

0+

years in marketing & design

40+

Campaigns & launches

10+

Brands supported

Brands supported

90s

Creative assets delivered

Process

How I turn ideas into real-world impact.

  • 01.

    Research & Discovery

    Understanding the brand, audience, and opportunity space.

  • 02.

    Strategy & Alignment

    Defining direction, priorities, and success metrics.

  • 03.

    Concept & Design

    Developing concepts, layouts, and visual systems.

  • 04.

    Execution & Refinement

    Polishing details and preparing final deliverables.

  • 01.

    Research & Discovery

    Understanding the brand, audience, and opportunity space.

  • 02.

    Strategy & Alignment

    Defining direction, priorities, and success metrics.

  • 03.

    Concept & Design

    Developing concepts, layouts, and visual systems.

  • 04.

    Execution & Refinement

    Polishing details and preparing final deliverables.

  • 01.

    Research & Discovery

    Understanding the brand, audience, and opportunity space.

  • 02.

    Strategy & Alignment

    Defining direction, priorities, and success metrics.

  • 03.

    Concept & Design

    Developing concepts, layouts, and visual systems.

  • 04.

    Execution & Refinement

    Polishing details and preparing final deliverables.

Tools that power my every day:

What You Can Expect

Answers to a few common questions about my experience, approach, and what it’s like to collaborate with me.

What type of roles are you pursuing?
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I’m seeking full-time creative and marketing leadership roles where I can guide strategy, lead multidisciplinary teams, and build scalable brand and campaign ecosystems.

What size teams have you led or collaborated with?
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I’ve led and partnered with small, agile teams and cross-functional departments including design, marketing, growth, product, and executive leadership.

What type of companies do you work best with?
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Brands and organizations that value strong creative, clear strategy, and thoughtful brand and marketing systems.

How would you describe your leadership style?
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Supportive, clear, and strategy-driven, with a strong focus on mentoring and alignment.

What types of problems do you like solving most?
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Building brand systems, improving marketing performance, and creating clarity within complex organizations.

What type of roles are you pursuing?
icon

I’m seeking full-time creative and marketing leadership roles where I can guide strategy, lead multidisciplinary teams, and build scalable brand and campaign ecosystems.

What size teams have you led or collaborated with?
icon

I’ve led and partnered with small, agile teams and cross-functional departments including design, marketing, growth, product, and executive leadership.

What type of companies do you work best with?
icon

Brands and organizations that value strong creative, clear strategy, and thoughtful brand and marketing systems.

How would you describe your leadership style?
icon

Supportive, clear, and strategy-driven, with a strong focus on mentoring and alignment.

What types of problems do you like solving most?
icon

Building brand systems, improving marketing performance, and creating clarity within complex organizations.

Contact

Let's Chat!